Secrets to Success Tue, Sep 13, 2016
10. Swim upstream.
Go the other way. Ignore the conventional wisdom. If everybody else is doing it one way, there's a good chance you can find your niche by going in exactly the opposite direction.
This is #10 on Sam Walton's list of 10 rules for building a business and I think it pretty much sums up a big component of our success. There will always be businesses that will just copy and follow and achieve some level of temporary success, but you don't get to be #151 on the Inc 5000 list by doing that.
I'm certain I wasn't the only one last night watching the news and feeling proud of the company that I work for and lucky that I was going to get to come to work today with this awesome team. Let's keep swimming upstream and innovating and succeeding together as a team!