Nery Solano

Lessons from the Back-country: Illusion of Safety

Danger is an innate part of any backcountry endeavor. I am often asked, "Is it worth the risk? Are you scared? Isn't it too dangerous?" To those who ask that, I like to answer their question with a different question that I came across that really impacted me:

 


Is danger the acknowledgment of risk or the illusion of safety?

 

Danger is constantly around us, no matter how "safe" we think we are. Every decision we make is fraught with risk and uncertainty. So what do we do?

 

Push harder! Challenge yourself! Being safe keeps you in the same place - stepping into risk brings progress.

 

 

Local Danger Man: Alax

 

  • Brig Founder & CEO
  • Michelle Chief Creative Officer
  • Navi Senior Administrative Officer
  • Rick Chief Operations Officer
  • Matt Wholesale Brand Ambassador
  • Mark Remote Guest
    Service Technician
  • Rylee Remote Guest
    Service Technician
  • Hauson Product Manager
  • Jeff Wholesale Brand Manager
  • Cassidy Senior Copywriter
  • Andrew Graphic Designer
  • Kevin Supply Chain Specialist
  • Emmeline eCommerce Product
    Data Coordinator
  • Connor Product and Guest
    Service Specialist
  • Trevor I.T. Administrator
  • Courtney Human Resources Manager