Kaliska Wootton

Day In The Life: Paid Media Strategist

There are some amazing people doing some amazing things here at SB HQ. Unfortunately, we can get wrapped up in our own worlds and miss what is happening around us, so today I'll share what my day will look like and you can learn more about what it is like to be a Paid Media Strategist at Slidebelts.

First thing I will do when I get in this morning is peak at the weekend's sales. After that, I'll review my Asana tasks and see what is on the horizon for the week. Next, I'll brave my emails. 

Later in the day, I'll pour over the President's Days sale campaigns. I'll review the performance of the different ads and see what performed the best. After that, I'll discuss the results with the rest of the team. 

Towards the end of the day, the Paid Media team will have a Strategy Sauce where we talk about a new idea or plan. 



  • Brig Founder & CEO
  • Michelle Chief Creative Officer
  • Navi Senior Administrative Officer
  • Rick Chief Operations Officer
  • Matt Wholesale Brand Ambassador
  • Mark Remote Guest
    Service Technician
  • Rylee Remote Guest
    Service Technician
  • Hauson Product Manager
  • Jeff Wholesale Brand Manager
  • Cassidy Senior Copywriter
  • Andrew Graphic Designer
  • Kevin Supply Chain Specialist
  • Emmeline eCommerce Product
    Data Coordinator
  • Connor Product and Guest
    Service Specialist
  • Trevor I.T. Administrator
  • Courtney Human Resources Manager