For that man who is hard to buy for. First I bought a Survival Belt which he loved, wore to work and soon after someone at work was wearing one too. This watch is another great gift. He wore it to work and two coworkers ordered it that evening. He liked how clever it was to swap out straps, he put the mesh on immediately. Keep making great products, they are hits that sell themselves. I already ordered his Xmas present from here. You are literally Santa's workshop for tough people to buy for.