THE LOOP
Day In The Life: Paid Media Strategist
There are some amazing people doing some amazing things here at SB HQ. Unfortunately, we can get wrapped up in our own worlds and miss what is happening around us, so today I'll share what my day will look like and you can learn more about what it is like to be a Paid Media Strategist at Slidebelts.
First thing I will do when I get in this morning is peak at the weekend's sales. After that, I'll review my Asana tasks and see what is on the horizon for the week. Next, I'll brave my emails.
Later in the day, I'll pour over the President's Days sale campaigns. I'll review the performance of the different ads and see what performed the best. After that, I'll discuss the results with the rest of the team.
Towards the end of the day, the Paid Media team will have a Strategy Sauce where we talk about a new idea or plan.
Make great things
I've written about Seth Godin before, and how he routinely drops knowledge in the most basic way possible. And that's a compliment - it's all too common for authors, creators, journalists and really, anyone who writes, to over-complicate the message they're trying to convey with big words and long sentences. Seth doesn't fall into this trap, and typically ends up saying the most with the least.
His blog post this morning read simply:
Make something great
Not because it will sell.
Not because it's on the test.
Not because it's your job.
Merely because you can.
The alternative (waiting for the world to align in a way that permits you to make something great) is hardly worth pursuing, right?
Basic words, simple principles and a powerful meaning. Humans are made to be creators - whether the creation is as basic as our great ancestors creating shelter in a cave, or our modern contemporaries creating shoes and websites and novels and airplanes and architectural marvels and SlideBelts.
Everything you see is a result of human creativity. The Shake Weight and the Selfie Stick are examples that there really is no limit to that creativity. So go, see, do and create - not for the money or the fame or the recognition, but because it's what we are meant to do.
Keys to Happiness
We all would love to be happy always. However, in the race of life, many things could keep us from being happy. We let stress to get us easily either at work or personal life. I came across these simple 8 keys to happiness which I thought could help someone who might go through a rough patch lately.
1. Keep your cool. If you are at ease you put others at ease.
2. View setbacks as an opportunity. They'll test you and push you to achieve more.
3. Participate in random acts of kindness. Giving kindness or simply offering thanks to others raises your feelings of wellbeing.
4. Surround yourself with people you love. Those who believe in you will only criticise when it's genuinely in your best interests.
5. Practise the art of forgiveness. Whether that is forgiving yourself or someone else. Forgiveness is the key to freedom and happiness.
6. Silence is your friend. Sitting on your own in complete silence is the best way to calm and quieten the mind. Practise meditation.
7. Strive for contentment. Being happy with what you have is a skill. Teach yourself to be grateful and learn to see the glass as half full as opposed to half empty.
8. Live in the moment and take the time to enjoy special times before they pass.
