THE LOOP
Gabby

Migration

If you need an excuse to visit the coast then perhaps this will sway your decision..it's migration season! Specifically, a few species including gray whales, killer whales, and dolphins are making their 12,000 mile journey from their summer feeding grounds in the Bering Sea to their winter breeding grounds in Baja California and back again. Check them out and go say hey!

 

Mark

Ze Loop

Good morning everyone! I hope you had a great weekend and welcome to February! 

For my goal setters how are those new years resolutions going? Now is a perfect opportunity to make any needed adjustments, look at it from another perspective, or step on the gas pedal. The beginning of a new month is a great time to start a new habit or quit an old one. Forget anything that happened this past month and focus your energy on making the next 4 weeks great. Onward! 

Here are some holidays we have to look forward to this month as well as some random facts about the shortest month of the year. 

  • Groundhog Day
  • Valentines Day
  • National Freedom Day
  • Chinese New Year
  • Black History Month
  • American Heart Month
  • National Dental Month

Symbols of February:

  • Birthstone: Amethyst
  • Flower: Primrose
  • Zodiac signs: Aquarius and Pisces

Lauren

Super Bowl Ads

The Super Bowl is the single biggest sporting event of the year. Some people watch it for the actual game (go sports!), but a good handful watch it just for the ads. Being on the Paid Media Team and all, I wanted to analyze the advertising side of things.
 
Year after year, commercials seem to be very polarizing, but it seems like that's the advertiser's goal. You'll keep watching it, it'll provoke you somehow, and then you'll want to talk about it. Boom. Now that brand's name is in your head, and now the commercial is on your colleagues mind after you've had a conversation about it. Advertising during the Super Bowl now seems to be a game on it's own. It's a fight between big companies to see who can get the biggest celebrity endorsement, the oddest jokes, and other bizarre strategies to get people talking.
 
In recent years, brands have been launching their commercials early. The Rolling Stone even critiqued this 60 second ad with Chance The Rapper and Backstreet Boys as if it were a full feature film. Do you care? Should we care? Are Doritos even good???
 
Enjoy the game!